Lutz Hornischer, Founder of Startup Ramp, has excelled throughout his career starting and building new businesses, launching new products, and developing positioning strategies for private and public companies in the following industries:
- Cloud & SaaS
- BPM & Workflow
- Online Communities
- E-Marketplaces and E-procurement
- Mobile, iPhone & iPad apps (Marketing iPhone app)
- CRM & Customer Service
He held various VP, director and executive roles in the following functional areas:
- Marketing Strategy
- Positionining & Messaging
- Go-to-market planning
- Product Launch
- Product Marketing
- Online & SEO Marketing
- Community Marketing
- Sales Tools & Enablement
- Social Media
- Websites, Demos & Video
Lutz earned a MBA and BS in Engineering from the University of Darmstadt, Germany and was visiting scholar at UC Berkeley School of Law.
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