Startup Ramp | Marketing & Business Development for Start-ups

Simply the best team
In startups, you need people who can formulate a go-to-market strategy that can actually be executed with limited resources. People who can get sales folks, partners and investors excited about the market opportunity. People who build strategic partnerships and develop new sales channels. People who crank out marketing materials, demos and sales tools on short notice, while making the message so simple and compelling that prospects and customers understand and actually “buy” it. People who can talk to engineers without getting lost in XML. You can’t always hire a whole bunch of people, so wouldn’t it be a great to get marketing, sales and business development expertise “glued together” to make it happen. Well, today is your lucky day.


Lutz Hornischer, Founder of Startup Ramp, has excelled throughout his career starting and building new businesses, launching new products, and developing positioning strategies for private and public companies. Prior to founding Startup Ramp, Lutz was VP Marketing of Nsite, one of the early Cloud Computing platform companies, where he re-launched the company and was responsible for product marketing, positioning and lead generation programs. Lutz also held various product marketing positions at Commerce One as an early member of the team, driving e-commerce and hosted product offerings resulting in significant growth and one of the most successful IPOs. Prior to Commerce One, Lutz was Director CRM with Bertelsmann AG, where he established a new “startup” CRM outsourcing business within the company that secured Microsoft as its first client. Within a year, this new venture grew to 60 employees and $7 million in revenues. Earlier in his career, Lutz served as trainer for ComputerLand and consulted for companies such as Mannesmann AG and Bosch AG. Lutz earned a MBA and BS in Engineering from the University of Darmstadt, Germany and was visiting scholar at UC Berkeley School of Law.	Jeffrey Ellis brings 27 years of strategic and operational experience to Startup Ramp clients. Jeff has served in senior management, business development, strategic alliances, sales, and operations positions for both startup and public companies. He has been instrumental in growing businesses by developing company strategies, aligning resources, implementing processes and systems, and focusing on execution. Throughout his career, Jeff has been recognized for outstanding sales and professional achievements. He has played a key role in raising over $60M in venture and strategic partner financing for startup companies; co-founded and raised venture capital for a mobile computing company focused on vertical markets; and negotiated and executed a wide range of strategic deals, from OEM to technology licensing, outsourcing, joint ventures, and M&A. Jeff’s industry experience spans Cloud Computing, Mobile, Wireless, Networking, and Computer technology sectors. He has held executive and senior positions with various companies including Rapid Legal, Nsite, Extensity, and Tandem Computers and serves on the Board of Rapid Legal. Jeff received a B.A. in International Studies and Juris Doctor from The Ohio State University.
Startup Ramp also has a network of top notch experts in web and graphic design, finance and accounting, and public relations that extend our team.